Apps such as Buffer can help you publish to social platforms such as Twitter or Facebook at set times each day. Plan unique content for each platform, and tailor the message to the medium. Portfolio blogs, infographics, blog photos, Instagram, Pinterest, and Flickr are all places where graphics can be published.īlogs, YouTube, and podcasts should have regular schedules, but social platforms should also have some sort of publishing schedule. Images can be stand-alone content (like an infographic) or a component of another piece of content. Photos and Graphics work particularly well with the visual nature of the web. iTunes, Soundcloud, and Spreaker are just a few of the platforms where audio content can be published. Another advantage of podcasts is people do not need to be looking at a screen to take them in. Many people listen to business podcasts during work, on their commute, or at the gym. Podcasting is a great way to inform and entertain. It is better to build for consistent growth. Aiming for viral videos is like playing the lottery: it happens to a handful of people, but it’s not a real game plan. They have taught their audiences to anticipate content, and they treat their videos almost like a television show - scheduled to show up on set days. Almost every top channel on YouTube has a set publishing schedule. YouTube is an interesting place to publish, as it actively encourages video creators to publish and form a community. Pinterest and Instagram let you share videos as well as pictures, and platforms like Vine let users create short videos. YouTube and Vimeo are exploding in growth, and people can easily share and embed videos. Search engines still primarily index text, and blogs and news aggregators have taken the place of newspapers and magazines in modern culture. Types Of Contentīlogging is one of the best ways to publish on the web. Email marketing is also part of driving people towards your content. On social media or platforms like Medium, you don’t have ownership of your content, and your posts can be completely buried, as Facebook is doing. You own and control the content on your website. Your website should be the central hub of your publishing efforts. Platforms that you could target for publishing campaigns would be your own website, social media, iTunes, YouTube, Vimeo, or even something old school like print. The main content mediums are writing / blogging, videos, podcasting, and graphics / photography. Knowing your target audience helps determine the platforms you would be publishing to and types of content you want to devote time to. Each one of these deserves a closer look today we are analyzing getting a content publishing schedule in place. ![]() ![]() How to solve the problem of content? Things on my checklist would be: define the target audience, find the voice of the brand, target platforms for publishing, assign someone to create and publish content, and write a content publishing calendar. Many businesses look to SEO to boost visibility to customers.īut without fresh and relevant content, SEO hasn’t got a prayer of making a long-term difference. It is also one of the most difficult for people to maintain over the long haul. Website Facebook Twitter LinkedIn Instagram YouTubeĬontent marketing is one of the best ways to attract customers to your brand and demonstrate value.
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